“Creating engaging and successful video games is a hard and complex endeavor. And with thousands of games and apps out in the market, standing apart from the crowd is more challenging than ever before. That’s one reason why considering the user experience is crucial for developers. It is also about understanding how the end user or player is interacting with your game or app, and verifying that your design intentions are the ones ultimately felt by your audience. UX-focused design is also about saving time and resources, and refining the overall development experience through fast iteration and quickly finding critical issues.
Increasingly more studios embrace UX knowledge, tools, and methodology to guide the development of their games and products. Although the UX mindset is becoming increasingly popular in the industry of videogame, it is only taking its first strides, and we have a lot of catching up to do.
The Game UX Summit, which was first hosted by Epic Games in 2016, and then by Ubisoft Toronto in 2017, is the first professional UX event dedicated to the video games industry. Its purpose is to allow Game UX professionals and advocates to discuss the current state of UX in our industry, share best practices, and spread our love for science and compelling experiences. This summit brings together renowned speakers from various UX-related disciplines: Human Factors, Human-Computer Interaction, UX Design, User Research, Analytics, Business Intelligence, and more, and is now coming to Europe for the first time in 2018, hosted by the most important French Creative Industries’ cluster Plaine Images in Lille Metropole (France). We hope to see you there!”
Celia Hodent, Game UX Consultant, Game UX Summit Chair