“Creating engaging and successful video games is a hard and complex endeavor. And with thousands of games and apps out in the market, standing apart from the crowd is more challenging than ever before. That’s one reason why considering the user experience is crucial for developers. It is also about understanding how the end user or player is interacting with your game or app, and verifying that your design intentions are the ones ultimately felt by your audience. UX-focused design is also about saving time and resources, and refining the overall development experience through fast iteration and quickly finding critical issues.

Increasingly more studios embrace UX knowledge, tools, and methodology to guide the development of their games and products. Although the UX mindset is becoming increasingly popular in the industry of videogame, it is only taking its first strides, and we have a lot of catching up to do.

The Game UX Summit, which was first hosted by Epic Games in 2016, and then by Ubisoft Toronto in 2017, is the first professional UX event dedicated to the video games industry. Its purpose is to allow Game UX professionals and advocates to discuss the current state of UX in our industry, share best practices, and spread our love for science and compelling experiences. This summit brings together renowned speakers from various UX-related disciplines: Human Factors, Human-Computer Interaction, UX Design, User Research, Analytics, Business Intelligence, and more, and is now coming to Europe for the first time in 2018, hosted by the most important French Creative Industries’ cluster Plaine Images in Lille Metropole (France). We hope to see you there!”

Celia Hodent, Game UX Consultant, Game UX Summit Chair       


  The first European Game UX Summit (Durham 2016 / Toronto 2017) will take place in Lille Metropole (France) on 4th of April. It’s a unique opportunity to network around a shared passion for UX in the game industry. Join us !



08:00 AM - Registration & breakfast >

09:30 AM - opening remarks >


09:40 AM - Talk >

Remote playtesting, analytics and remote concept testing at flaregames



is the first game UX designer and game user researcher at FLAREGAMES, with a background in psychology and eight years of experience in UX design and research in various industries.


Joanna Jakubowska

is UI Designer/Artist at TAG GAMES. She also worked as a 3D artist, and created motion graphic pieces for clients including the British Council and the Edinburgh International Festival.


10:10 AM - Talk >

Post Mortem of Prison Architect. A journey from console to mobile



11:00 AM - Talk >

Hard work or hardly working. The culture of indie game studios

Lauren AM Carter_cactus ok

Lauren Anne Marie Carter

is founder and game designer at NARRATIO STUDIOS. She's an Oxford English Graduate with a masters in screenwriting from the Vancouver Film School. After training as a pilot with the RAF, she worked in commercial production for 5 years before moving over to games in 2015.

Ian HamiltonoZKJP_400x400


is accessibility advocate and consultant, working with developers, publishers, academia, platforms, middleware & industry bodies to raise the profile and understanding of accessibility.


11:30 AM - Talk >

Looking bright / 2017’s game accessibility advances


12:00 AM - short panel >

Accessibility / Inclusivity

description coming soon...




steffie garcia

is a Senior UI Artist at NaturalMotion, working on the mobile game Dawn of Titans. She is passionate about creating UX and the processes required to help the whole team develop them.


14: PM - Talk >

UX Prototyping: Faster, Cheaper and Better


14:30 PM - Talk >

Lessons learned designing the Onboarding of Ghost Recon Wildlands



is UX Director at UBISOFT PARIS. During his twelve years in the industry, he developed a diverse experience from Just Dance to Ghost Recon. He also teaches Game UX at Isart Digital.



João Paulo NOGUEIRA & Felipe CUMARU

Joao Paulo NOGUEIRA works with games since 2005, from advergames to VR, whether in startups (Fira Soft, Mobjoy) or corporations (Glu Mobile). Felipe CUMARU works with VR Games since 2016, in titles such as Angest, Conflict0:Shattered and Rock&Rails. They work as UI/UX Designers in at BLACK RIVER STUDIOS, the game development studio from SIDIA/Samsung in Manaus, Brazil.


15:40 PM - Talk >

Game UX and VR: What we learned from Angest and Conflict0 Shattered


16:10 PM - Talk >

description coming soon...


16:40 PM - keynote >

description coming soon...

17:40 PM - closing remarks >

17:45 PM - cocktail & networking >

masterclasses (april 5)


09:30 AM - 12h30 PM Masterclass 1 > UX and Cognitive Science Overview

Célia Hodent (200x200)

Celia Hodent

User experience (UX) and cognitive science are becoming trendy in the industry, but how can these disciplines concretely help a team develop and improve a video game? UX and cognitive science combined are at the service of the intended design, and can provide very concrete and easy-to-use tips to anticipate and solve problems, sometimes even before the playtesting phase. This short 3-hour masterclass proposes an overview of how the human brain works in terms of perception, attention, and memory (critical elements for UX) as well as an introduction to a UX framework to use cognitive science/psychology knowledge and UX guidelines. The goal of this Masterclass is to introduce participants to the tools that can significantly improve the experience of the game they are developing, as perceived by their target audience. This Masterclass will offer numerous examples, from video games and beyond, to illustrate each point.


09:30 AM - 12H30 PM Masterclass 2 >How User Data can help improving user experience

Play in Lab_Logo 2016 300

Thibault COUPART

Data analysis when it comes to video games is often associated with monetization tricks and Free-to-play Mechanics. Whereas not false, these associations tend to overshadow the fact that data analysis is first and foremost a tool which can also be used to improve the quality of the game experience itself. This short 3-hour masterclass will present concrete examples of data analysis case studies which directly address game experience topics with great success for the overall quality of the product.




Description is coming soon...



A-Volute is the provider of celebrated and advanced 3D audio technology for PC headsets and PC Gaming Nahimic. For over 12 years A-Volute has pursued academic research in human audio perception and spatial sound reproduction, culminating in a number of patented technologies. In the last 5 years, the company has focused on headphones and speakers listening technology that reproduces spatial sound, producing a complete immersion experience to the gamers specifically. Today Nahimic is considered as the ultimate 3D audio solution by PC Gaming industry and is already embedded in more than 60% of PC Gaming machines.eo.

ptc-logo_merged shapes

PlaytestCloud is the solution for modern and effortless mobile usability and playtesting. Our mission is to build the best usability and playtesting tools for game studios. Today, with usability testing being more important than ever, the existing solutions often can’t keep up with the fast-moving gaming market. We've built PlaytestCloud to fix this. We provide access to gamers from the top mobile gaming markets: US, UK and Canada. From casual gamers to hardcore gamers, we can target any target audience.


Plaine Images, based in Lille, Northern France, is a cluster entirely devoted to moving images in all their forms, and in particular to the creative industries : virtual reality, video games, animation, audiovisual projects, serious games, web development, events, graphic-design, digital marketing, sound-music…
Plaine Images hosts and supports companies of all sizes:from start-ups to international companies and fosters the convergence of know-hows, companies, screens and formats.

Play In Lab helps studios and publishers lacking of time or resources to internalise the key steps ensuring the best possible quality for their games.
We gathered a team of experts in various fields of the video game industry including user research, game design, data analysis, quality assurance and project management.
We are today the only French organization to combine these services in order to offer cross expertise.


Born in 2009 Game IN (Game Industry North) is a non profit trade association : we are collectively supporting business development, training, creativity, innovation for companies, talents and projects in Northern France.Beside gathering the whole local videogame industry and work daily on its influence and standing, we stand as a close expert and representative for our public and private parteners.


Celia Hodent is recognized as a leader in the application of user experience and psychology in video game design and in the development of UX strategy and process in game studios.

She is also the founder and curator of the Game UX Summit, which launched in Durham, NC, in May of 2016, hosted by Epic Games.


Game UX Summit Europe '18

 April 4th 2018

9:00 AM - 07:00 PM


Contact us


Event takes place in Plaine Images (Métropole of LILLE)

Imaginarium, Plaine Images, 99 boulevard Descat 59200 Tourcoing - FRANCE


Getting to Plaine Images from Lille

25 minutes from Lille Center : Metro Line 2, "Alsace" station


Getting to Lille

Connexions by plane / train / car



List of hostels in Lille 

(We recommend : hôtel Brueghel / hôtel Kanaï)